Skip to content


Phil White, BAdm
CEO and co-founder, Cervélo - Toronto, ON, Canada

Phil White

Phil White has been an avid cyclist ever since he can remember. It was this initial curiosity and appreciation of how things are made that set him on his quest for design innovation and excellence.

A true entrepreneur, Phil thrives on challenge. He credits much of his perseverance and never give-up attitude to his experience as a motor racing mechanic and occasional racecar driver. The ability to have belief in one’s self, to get in the race, and to never give-up is strategic to Cervélo’s development. Relationships formed in that industry, from Formula Ford to Formula 1, today help contribute to Cervélo’s innovative products. Several of them now serve as  consultants to the company.

Phil initially set his goals on majors in both mechanical engineering and business, but it was the business degree from the Telfer School of Management at the University of Ottawa that he graduated with after working for several years part time on naval systems engineering. After graduation he worked in project management for Lockheed and SPAR Aerospace in Montreal.

With engineering still in his blood, Phil returned to McGill to complete a Masters degree in engineering. There he met Gerard Vroomen, an engineering student in his composite lab.

“It’s funny the way fate works. When I teamed up with Gerard to help work on his Aerodynamic Time Trial bike, it was for the love of a challenge. We were students, with time on our hands and a common interest in cycling and design. The idea of a career as a bike designer, or starting a company didn’t occur to us; though in retrospect the rigors we experienced building that first bike have served us well and certainly was the catalyst that lead to the formation of Cervélo.”

Fate once again took its course with Phil using his tuition money to fund the fledgling bike company he and Vroomen had started.

Since those early beginnings fate has often intervened in the course of Phil’s journey with Cervélo. The bikes have been ridden to glory at every major road and triathlon cycling race in the world. Cervélo was the first bike company in decades “to put our money where our mouth is” to quote Phil, by sponsoring for two strong seasons Cervélo Test Team, a professional cycling team. 

2012 has been a particularly fateful year for Phil White and Cervélo:

-  January - the Company releases the new P5 Triathlon/Time Trial bike, to great consumer acceptance and stellar reviews. 

-  February - Pon Bicycle Group (RBG) in the Netherlands acquires Cervélo. About which Phil White commented: “The combination of Pon’s considerable resources and expertise and Cervélo’s cutting edge technology will make us stronger and more competitive as we continue to engineer the best bikes on the planet.” 

-  May - Vancouver’s Ryder Hesjedal, riding for Team Garmin-Sharp, rides Cervélo to victory to become the first Canadian to win the Giro d’Italia and a Cycling Grand Tour.

Phil’s mantra is clear-cut - To strive to constantly innovate and to design and build better bikes than anyone else.


About Cervélo

Phil White and Gérard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle failed to garner interest from traditional bicycle manufacturers. Today, Cervélo is the largest triathlon bike manufacturer in the world and partner with the world’s most established and successful triathlon team, Team TBB and one of the world’s top pro road cycling teams, Team Garmin-Barracuda. Cervélo is recognized internationally as one of the most innovative and fastest growing bike manufacturers. Readers of VeloNews, CycleSport, Inside Triathlon and Slowtwitch (all publications for serious cyclists and triathletes) all voted Cervélo as the #1 brand they intend to purchase in 2012. For further information visit

Leader Grid

Sarah Asad
Luc Fortin
Chantal Courchesne
Vani Edwardson
Michael McFaul
Frederic Michel
Jason Yeung
Geneviève Bonin
Sarah Newell
Ronnie Gavsie
Dennise Albrecht
Pedro Carrasco
Sean Murphy
Jean-Pierre Soublière
Roger Farley
Charla O'Connor
Paul Vallée
Art Slaughter
Vincent Douville
Lydia Di Francesco
Michel Houle
Jason Kerr
Bilge Balci
Billy Triantafilos
Luc Cardinal
Michael Chambers
Racha Farah
George Gritziotis
Dwight Mihalicz
Wooi Seong Cheam
Peter Leuzinger
John-Paul Cody-Cox
Alain-Michel Sékula
Jay Wong
Lee Fraser
Okenge Yuma Morisho
Greg Cayen
Paul Knudsen
Amy Karam, IMBA
Angela Vanikiotis
Patricia McCarron
Christopher Wilson
Jonathan Martin
Geoff Lebano
Mike Groves
Christa Casey
Mark Farrell
Candace Enman
Simon Nasr
Mary-Ann Massad
David Sharpley
Marc Dupuis-Désormeaux
Chetan Baweja
Sebastien Dignard
Alain Villemure
Paul S. Crampton
Peter Hollett
Greg Tarasco
Stéphane Bisson
Denis Kingsley
Anie Rouleau
Sherry Noble
Dinesh Kandanchatha
Martin Lalonde
Cathy Lewis
Jean Desgagne
Robert Hyams
John Duncan
Candace Tierney
Jean F. Laurin
Linda Eagen
Brennan Loh
Khusro Malik
Anil Dilawri
Angsuman Rudra
Dan Moorcroft
Sarwar Qureshi
Herbert Strongeagle
Jennifer Butson
Richard Bazinet
Alain Doucet
John Kurvink
Christopher Sisto
Robert Boutin
Mona Fortier
Andrew Zadarnowski
Kevin Smiley
Chris Finlay
David Mosley
Steven Drover
Jean-Claude Bergeron
Francoys Bourgon
Jon Bartlett
Russ Morgan
Jean Marc Leclerc
Sean Murphy
Dr. Steve Pelletier
Huw Williams
Hatem Soltani
Drew Huffman
Matthew Spoke
Harley Finkelstein
Ricky Chau
Christophe Richon
John Hastings
Greg Matthews
Tyler Steeves
Dan Hilton
Dan Hawes
Dany Gagnon
Joanne Lefebvre
Chaohui Peng
Emily Jones
Jean L. Laporte
Tom Philpott
Alexandre Lefebvre
Anne-Marie Hubert
Charles Chamberlain
Satheesh Gopalan
Majella Morin
Janet LeBlanc
Michel Lavigne
Christian Dion
Gabriel Di Primio
Rekha Krishnamurthi
Ian Sinclair
Nick Quain
Nadia Scornaienchi
Paul Pinkus
Marc Malouin
Kyle Braatz
Rob Hyams
Chantal Backman
Kim Ades
Benoit Bazoge
Marcela Szucko
Alexander Leslie
Robert D'Aoust
Patrick Brizay
James Yersh
Saurabh R.  Popat
Christian Coulombe
Phil White
Ian Telfer
Pamela Baxter
Stéphane Ouellet
Gabriela Golumbovici
Michelle Pickett
Greg Fougère
Carol T Culhane
Cory Young
Hugh Faloon
Bryan Belanger
Justine Hendricks
Guy Laflamme
Robert White
Stacey Metulynsky
Vik Chaudhary
Michel Cadieux
Daniel Levac
François Julien
Déric G. Dubien
Sean Moher
Fares El Sabbagh
Michael Runia
Jonathan Simon
Dobrila Rancic-Moogk
Tim Ragan
Michael Burch
Richard Zhang
Kathleen Kemp
Bernie Ashe
Maxime Lazard
Serge Casault
Mike Carson
Russ McLeod
Éric Charette
Andre Bolduc
Chris Rotolo
Mimi Lowi-Young
Jennifer Garrett
Louise Tardif
Dinakar Vaidya
Yves Bastien
Jamil Bhuya

Alumni Leaders: Get on the map!

Add your profile to this site

Telfer School Programs

The Bachelor of Commerce (BCom) provides students a complete business education: academic excellence, a rewarding student life, and distinctive personal and career development opportunities.

Stats: 17478 Alumni

Program site

The Telfer MBA gives students the power to outperform: lead people, take charge of organizations, allocate resources effectively and articulate a strategic vision—all fundamental skills of high-performing business leaders.

Stats: 4860 Alumni

Program site

Our Executive MBA Program provides a uniquely stimulating and rigorous professional development experience that will enhance your general management capabilities. The program opens up global, practical and relevant business experiences for ambitious professionals—experiences these students use to explore international business, experience management through hands-on consulting projects and gain the leadership skills necessary for success in today’s global economy.

Stats: 1017 Alumni

Program site

Our Master of Health Administration (MHA) provides students with the expert knowledge, practical skills and hands-on training they need to translate their passion for health into genuine results for Canadians.

Stats: 961 Alumni

Program site

Our Master of Science in Management (MSc) equips students with the knowledge and skills to examine management challenges from a variety of viewpoints, conduct informed research, and uncover findings that can be used by managers to solve pressing problems.

Program site

Our Master of Science in Health Systems (MSc) prepares students to help healthcare practitioners and managers achieve the most vital outcomes of modern healthcare: lower costs, better patient outcomes and improved healthcare services. This program trains them to “think differently” and become an agent of change.

Program site

The Telfer PhD in Management is unique and focused, designed to create the depth and breadth that makes an impact in business – and the world. Our unique approach surrounds our students with unusual and exceptional opportunities for learning and development – just one of the many reasons we are so proud of our PhD in Management program.

Program site