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Cory Young’s career in the Insurance Industry began in 1996, after completing his Business Commerce (Honours) degree, with a specialty in Marketing, at the University of Ottawa.
Since then, he has been an employee and owner at Rhodes & Williams Limited, one of the largest independently owned insurance brokers in Eastern Ontario. During that time, he has designed, provided troubleshooting, and maintained a network of approximately 70 computers used by 6 brokerages. He created Rhodes & Williams first web page in 1996, which ended up generating hundreds of customer leads and quotations. It was featured in an article by Insurance Marketing & Management Services, entitled, “Agency Becomes Cyber-Toothed Tiger”, and in the Ottawa Citizen, “The Online Option - Brokers Fight Back with Own Sites”. This was only one of many marketing and community service projects, which also included a smoke detector program in conjunction with an insurance company and local fire department, various advertising designs, and sponsorships.
More recently Cory has spearheaded strategies for better customer communication, resulting in increase retention rates and client satisfaction. Participation in these projects has allowed Cory to become familiar with Rhodes & Williams as well as the insurance industry in general, from the ground up.
As well as his past experience heading up technology and customer marketing projects, Cory now focuses his time working with and leading the brokerage management team, reporting to shareholders, facilitating the operations of our current group of brokers, seeking more profitable relationships, and working with our insurance company partners to ensure our mutual ongoing success. One of his most recent challenges has been to lead a group of 10 other brokerages in Ontario, in the formation of a new corporation to conduct business in a non-competing territory, to compete against threats to the broker distribution channel.
In the past, Cory has been featured in two interviews with George Nordhaus, Past Chairman of Insurance Marketing and Management Services (IMMS), the first of which was entitled, “Rhodes & Williams – The Roads Travelled and The “Rhodes” Ahead” and the second of which was part of a month long program featuring “Movers & Shakers” from across North Americ. More recently Cory has been sought out for presentation on social media strategies within the insurance brokerage community.
Cory currently serves as Chief Operating Officer of Rhodes & Williams Insurance Brokers.
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